Browsing Øvrige samlinger by Journals "Journal of Business-to-Business Marketing"

Now showing items 1-2 of 2

    • Expanding the unit of analysis from firms to supply networks 

      Hammervoll, Trond (Peer reviewed; Journal article, 2016)
      Purpose: There is strong interest in new supply chain management (SCM) constructs as contemporary academic writers call for more theory and more multidisciplinary research. There is, however, little guidance on how to ...

    • When does relational exchange matters? Social bond, trust and satisfaction 

      Shanka, Mesay Sata; Buvik, Arnt (Peer reviewed; Journal article, 2019)
      Purpose: The extant literature on business-to-business relationship has shown that trust, relationship duration, and social bond are the key drivers of relationship satisfaction. Notwithstanding, studies on the examination ...